Our client is a newly established retail business operating in a niche market operating in the health and sport sector since 2017. They had modest beginnings, but with lots of grits and commitment to success.
They had modest beginnings, but with lots of grits and commitment to success, they managed to open 4 branches in Abu Dhabi and Dubai and had partnership with sporting outlets in the GCC
Performance was steady yet weak on cash as expected in a niche market at the beginning. COVID 19 had a severe negative impact on operation and caused almost full stagnation
Our team was summoned to find ways to salvage the company and prevent a free fall and possible closure of operations. Increase revenue with the least capital injection while combating the negative effects of COVID 19
Specifically, our objective was to increase revenue, yet with the least capital injection and combating the negative effects of COVID 19
Our team conducted a full market and financial analysis. Financials were organized properly to reflect the exact company stand. Accordingly, we decided to downsize operations to two branches only
The COVID 19 had a bright side, where another three branches were inaugurated with competitive commercial terms.
New products were introduced direct from international manufacturers with our client’s own brand. Wholesale is also initiated in the region.
Operation manual was devised to help automate operations and finances of the company.
Our client is now thriving with 5 branches across UAE and partnership with sporting outlets both in UAE and GCC
Currently, an expansion plan is on its way in Qatar and KSA in additions to 3 additional branches planned in UAE
- Case Study 4:
- Business Turnaround
- Gulf Cooperation Council